Reimagining and transforming business through sufficiency

We are an international network of researchers dedicated to advancing sufficiency in business and education. Our aim is to generate innovative ideas, conduct impactful research, and exchange evidence-based knowledge and training materials to challenge dominant business paradigms. Our purpose is to reimagine and transform business through sufficiency.

  • Overview

    The Network was created with the goal to broaden and deepen the field of research and education on sufficiency in a business context

  • What we do

    Find out about our network meetings, mailing list, publications, and conference tracks

  • Resources

    The members of our network are working on joint research projects to advance knowledge in the field of sufficiency in a business context

  • With open conversation on sufficiency and post/degrowth

    June 15, 2026

    Join us online as Tobias Froese (Oldenbourg University), Maike Gossen (TU Berlin), Josefine Henman (Lund University), Lotte Levelt (Nyenrode University), and Oksana Mont (Lund University) share …

  • With a track on sufficiency business models and practices

    From June 30 to July 1, 2026

    Join us at the 11th International NBM Conference on "New Business Models in a World of Ecological Backlash and Global Developments", hosted by AIFREC and TBS Education: …

  • With presentation from Indra da Silva Wagner

    September 10, 2026

    Join us online as Indra da Silva Wagner (University of Hohenheim) will present her research on "Innovation for Sufficiency: How Businesses Support a Disruptive Consumption Strategy"